“Globetom, as an R&D focused organisation that is building out platform intellectual property to enable business, has at times found it challenging to crystallise how to package our propositions for the markets that we play in. We appointed Customer Science Lab and, in particular, Dr Sonja Fourie to provide strategic advice to Globetom with the expected outcome to improve our strategic marketing capabilities. Customer Science Lab has played a vital role in a transformational change program to create a refreshed, relevant market proposition. What is unique about Customer Science Lab’s approach is the ability to get to grips with our core competencies and product capital very quickly and to connect the dots between this and market needs. I can recommend Customer Science Lab to any fledgeling business that needs to cross the chasm from sustainability and survival to growth and prosperity for strategic advice” Philip Stander, Group CEO, Globetom
Market positioning of cloud-based technology stack
Financial services loyalty programme
“Iemas Financial Services is a co-operative driving value for employers and their employees through innovative financial propositions. In line with our purpose and in order to drive stronger customer awareness and experience, we partnered with Customer Science Lab to design a new Iemas Rewards & Loyalty program, aiming at increasing our customer asset value and financial returns. Dr Sonja Fourie’s extensive experience having successfully run and designed some of the largest loyalty programs in South Africa enabled us to significantly shorten our time to market supported by advanced financial modelling providing insights and helping us to have an unique, innovative proposition to both employers and employees.” Banie van Vollenhoven – Group CEO Iemas Financial Services C0-operative Limited (September 2020).