and Innovation Company
Driving long term asset value is critically important for companies to sustain revenue growths into the future. For this reason, Customer Science LabTM developed the unique CUSTOMER RELATIONSHIP STRENGTH SCORETM (CRS-SCORETM), measuring the strength of relationships companies have with their customers. The score can be calculated per consumer, per company or industry. This score is a critical outside-in Voice of the Customer (VoC) metric and can be used to identify major accelerators and detractors in the customer relationship building process as well as benchmarking against industry averages.
The ROI from customer strategy initiatives are often fragmented across product silo’s point solutions and the exponential synergies of taking a customer view and developing customer-centred platforms are not realised. Customer measurements introduced are also often fragmented across customer journeys and product propositions, not enabling a consistent measurement of profitability drivers like customer relationship strength. Customer Science Lab and Customaline joined forced to support organisations in address these key principles.