Major Findings And Implications For
Loyalty Programs In The Grocery and Clothing Retail Industry

Customer Science Lab™ delivered first-of-its-kind research insights into the retail loyalty program domain. The research was conducted in line with our unique approach – uncovering the principle drivers of customer relationships measured by our CUSTOMER RELATIONSHIP STRENGTH SCORE®. The research was conducted in order to determine design principles and new-age technology requirements for retail loyalty programs. Read more about the findings and the use of the CUSTOMER RELATIONSHIP STRENGTH SCORE® in this white paper.


Driving long term asset value is critically important for companies to sustain revenue growths into the future. For this reason, Customer Science LabTM developed the unique CUSTOMER RELATIONSHIP STRENGTH SCORE®, measuring the strength of relationships companies have with their customers. The score can be calculated per consumer, per company or industry. This score is a critical outside-in Voice of the Customer (VoC) metric and can be used to identify major accelerators and detractors in the customer relationship building process as well as benchmarking against industry averages.

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