Customer Asset Value
Driving customer asset value through innovation
Measurement of customer asset value
Understanding customer asset value driving future revenues for the company through segmentation and scoring customer relationship strength
Causal factors affecting customer asset value
Understanding the relative contribution of Loyalty program/Rewards/Value Added Services, Customer Experience, Product/Service Proposition and Pricing Brand affinity
Customer Strategy development
Fomulating evidence-lead customer strategies driving customer asset value
Loyalty program design and enablement
Designing and implementing effective loyalty/rewards/Value added Service programs
Benchmarking
Benchmarking customer relationship strength within and across industries
Technology enablement
Integration with advanced technologies to enable new age personalisation and customer engagement
Why this approach is different
Unique foundational approach and positioning
Driving value from customer relationships
Unique measurement
Focus on developing customer asset value
Unique Loyalty Program/Rewards/VAS design
Engineered to develop customer relationships as assets to the company
Short, medium and long term benchmarking
Benchmarking against other companies within the industry
