For Customers

We drive sustainable value and business performance for our customers

MARKET POSITIONING OF CLOUD-BASED TECHNOLOGY STACK

Positioning of Globetom cloud-based API platforms and Integration Services Stack for the local and international market
Positioning of Globetom Loyalty and Marketing technology stack for international aviation

“Globetom, as an R&D focused organisation that is building out platform intellectual property to enable business, has at times found it challenging to crystallise how to package our propositions for the markets that we play in. We appointed Customer Science Lab and, in particular, Dr Sonja Fourie to provide strategic advice to Globetom with the expected outcome to improve our strategic marketing capabilities. Customer Science Lab has played a vital role in a transformational change program to create a refreshed, relevant market proposition. What is unique about Customer Science Lab’s approach is the ability to get to grips with our core competencies and product capital very quickly and to connect the dots between this and market needs. I can recommend Customer Science Lab to any fledgeling business that needs to cross the chasm from sustainability and survival to growth and prosperity for strategic advice” Philip Stander, Group CEO, Globetom

FINANCIAL SERVICES LOYALTY PROGRAM DESIGN

Detail design of the Iemas Rewards program
Customer Value Proposition development
Financial Modelling and forecasting
Strategic positioning

RETAIL LOYALTY PROGRAM RESEARCH – VOICE-OF-THE CUSTOMER (VoC)

Consumer Survey development and execution
Launch of the survey results and associated media coverage
Advanced analytics
Key insights into the drivers of loyalty in the retail industry
Development of the CUSTOMER RELATIONSHIP STRENGTH SCORETM